Ira+Herbert


 * Ira Herbert**
 * by Jordyn H.**

**Ira Herbert was a Coca-cola legend. He was the U.S. president of Coca-cola.** **He started working at Coca-cola in 1966 and he retired with the company in** **late 1991. That means he was working for** **Coca-cola for 25 years. During that**
 * time he worked his way up to the U.S. president****of Coca-cola. He had many**
 * jobs through his career. He was the vice president,****brand manager, director**
 * of brand development, marketing director, senior vice** **president, business**
 * sector,and finally he was voted to be president of Coca-cola U.S.A.**



**He was in World War II, but was not fighting.** **He was working with radio communications.** **While in war he sent letters to and from his** **wife Lila.**



**Ira Herbert has three children, Fredrick, Carrie and Jeffrey.** **His wife Lila is still alive today. Carrie, Fredrick and Jeffrey** **all live in Atlanta, Georgia. He also has four grandchildren.**

**Ira was creator of many advertising slogans such as, "Coke, it's the real thing."** **and many others. He also helped create the wildly successful commercial** **known as "I'd like to buy the world a coke". Ira was the person that** **made the iconic swoosh symbol under the Coca-cola sign.** media type="youtube" key="dfU17niXOG8?fs=1" height="385" width="480"

**Ira herbert was an important man. His service to the world was profoundly** **appreciated. His work he did for the U.S. army and for Coca-cola was a** **amazing thing to do. And so was Ira Herbert.**



Ira Herbert in the news- http://www.nytimes.com/1995/03/08/obituaries/ira-c-herbert-67-coca-cola-executive.html